About The SWOOKiE Cookie

Meet Detra Earnest.

Detra Earnest is the founder and baker behind The SWOOKiE Cookie, a Florida-born baking brand built around an unexpected star ingredient: the sweet potato. Her public profile describes her as a baker, cover model and coach, with a larger personal mission of helping people become stronger mentally, physically and spiritually.

For SWOOKiE, that creative energy shows up in desserts designed to be memorable, playful and a little unexpected. The signature idea brings the familiar flavor and spice of sweet potato pie into cookie form, with a brand personality summed up by a simple invitation: bite into something extraordinary.